The best thing about a one-page web-site/ app is the delightful visitor experience. Instead of an obese website leaving the visitor confused; a one-page website guides the visitor from top to bottom of the page and delivers exactly what they are looking for in an inspiring journey. We love one-page websites for their simplicity and clear purpose. The smart psychology of the one-page website is to entice new visitors to a defined call-to-action. Since all the content is in a vertical line, it works especially well on mobile where the visitor just needs to swipe up/ down.
Arguably, all home pages should probably have this style – direct, concise, enticing! They are a perfect online business card. Restaurants, tradesmen, hairdressers and other personal service businesses, and professionals who need a presence on Google search are ideal businesses.